9 Strategies for Manufacturing Growth with Acumatica: Supply Chain

Manufacturers across industry segments face cut-throat global competition, increased product complexity, logistics challenges related to offshore production, shorter product life cycles, and new Industry 4.0 technology requirements throughout most aspects of their businesses.

To drive growth, manufacturers need to focus on what they do best: designing and manufacturing great products while providing exceptional customer service. The last thing they should ever have to worry about is their ERP software or connected business applications.

Acumatica is a full-suite, cloud-native ERP application that provides the adaptable tools and technologies manufacturers need to improve efficiency, decrease costs, generate leads, and increase revenue to grow and transform their businesses effectively in the new economy.

This series of blog posts outlines nine ways that Acumatica helps manufacturers grow. We’ll look at one strategy every Monday.

Strategy #2 – Streamline Processes with Connected Supply Chains

Collaboration is essential for today’s manufacturers. Customers now participate in product designs. Suppliers need forecast data for the parts they deliver so that they can manage their businesses effectively. Manufacturers on legacy ERP systems are forced to rely on email, fax, phone, and other disconnected systems to collect critical information so that they can make decisions about product design, purchases, production, and orders.

Acumatica’s unlimited user licensing weighed heavily in our decision and was a huge selling point. It gives us the flexibility should we want to set up a customer portal. We also won’t have to worry about adding licenses as we grow.”

Franklin Shiraki, Corporate Controller, Firewire Surfboards

Embedded CRM

Acumatica is one of the few ERP systems with an embedded customer relationship management (CRM) system, which provides a true 360-degree view of customers, dealers, and suppliers, including invoices, order history, estimates and quotes, opportunities, and account contact information.


Grow B2B and B2C online sales with Acumatica Commerce Edition connected with BigCommerce. Acumatica Commerce Edition provides everything you need to attract customers, dealers, or distributors to your online storefront with up-sell and cross-sell features to increase sales. Visitors will enjoy the familiar online shopping experience with features they expect to easily place orders, manage accounts, track shipments, and process returns or exchanges.

External Collaboration

Acumatica is one of the only ERP systems that provides unlimited user licenses. This allows manufacturers to provide access to customers, dealers, and vendors to securely view the information in their ERP system restricted to their respective accounts, products, projects, and orders. Imagine providing controlled access to your vendors to place purchase orders in your system for the items they supply, or allowing them to see MRP reports for their parts to understand how your projected demands impact their plans and schedules. Now that’s true supply-chain collaboration!


Though the world today is fast-paced (and the pace is getting faster), midmarket manufacturing firms do not have to feel like the world is leaving them behind. Whether you’ve got growing pains, supply chain issues, or you just believe in eliminating waste, Acumatica Manufacturing Edition can deliver what you’re looking for.

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